The press release and website gives us some idea to the kind of content B&N is trying to cultivate with the developer program:
Quote:
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Originally Posted by B&N Press Release
Chronicle Books: Chronicle Books believes that digital publishing expands rather than replaces the traditional reading experience and embraces the digital marketplace by bringing its distinctive design, life-enriching content, and signature style to the widest range of dynamic digital products.
Concrete SoftwareŽ: Concrete Software offers high-quality popular, casual games that you can quickly start playing for short or long periods of time.
Cooking Capsules™: Cooking Capsules offers a fresh approach to cooking with a delicious portfolio of “encapsulated” recipes. Each Cooking Capsule features a motivating cooking show, shopping list and step-by-step recipe instructions.
Dictionary.com: Miss Spell’s Class is an original word game that lets you test your spelling skills against the most commonly misspelled words on Dictionary.com. The Dictionary.com app delivers world-class reference content from Dictionary.com and Thesaurus.com, including nearly 1,000,000 words and definitions and 90,000 synonyms and antonyms, as well as audio pronunciations and Dictionary.com's popular Word of the Day.
Howcast: Howcast for NOOKcolor will show fun, useful how-to videos, whenever and wherever you need to know how.
Lonely Planet: Established in 1973, Lonely Planet is one of the world’s leading travel content providers enabling curious people to experience the world and get to the heart of a place. Lonely Planet has sold over 100 million guidebooks, 5 million mobile apps, and tens of thousands of eBooks and is a trusted source of travel information.
TasteBook: TasteBook is the best place to find, organize and share your favorite recipes and make a beautiful, personal cookbook.
Wine Ph.D.: Wine Ph.D. is a handheld database of wines from around the world providing up-to-date tasting notes, ratings, and food pairings in order to help those from novice to aficionado make intelligent drinking and purchasing decisions.
[Quotes from developers edited out for the want of space]
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Their website also makes references to reading-Centric apps. I suppose they're not super-aggressive making a tablet market by focusing on reading, but at the same time, the apps they encourage do seem smart. From these apps though, I kind of get the feeling the NC's original target market was 30-50 years olds.