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I bought my 650 at MSRP from Sony Style. When Border's offered a PRS 650 with a free cover a few days later, I called Sony and at first they offered to match the price. Then after they looked at the advertisement they said it was a bundle price and they didn't match bundles $ for $. They offered a 10% discount though.
My point is that for the reader alone, Sony does have a policy of price matching. Any other combination may not. In my experience they were helpful and courteous.
Buy it from Sony now--then watch for discounts before Christmas and call them if a good deal (non-bundle) shows up.
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