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Sure. But at the same time, when they all collude to artificially inflate prices (which is what we've basically seen), it's not really a good thing for consumers.
Especially when e-books basically have no second hand market. People are either just going to turn to piracy, or more likely in the case of indie authors, just not bother at all.
Right now e-books are a burgeoning market, really, at least in terms of mass market adoption. It's just going to drive new people to pirated books, and they are likely going to stay pirating.
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