iDevices work like that. People who use them must first grasp the "sync" paradigm.
It doesn't make sense to some people. But it also makes sense to a LOT of people.
Cupertino doesn't want you messing inside their devices. Why is that any iDevice I know never sport external memory card?
They tie content with app. No more is peeking your own content (file manager) to see if it's there. You launch the app, then hope it can see your content on the inner iTunes library, then it can open it.
It is just apple. People love it, people hate it.
Their user seems to love the idea. Other not so happy user also copes him/herself and be content with it.
The remaining just hate them to no end.
Me? I don't hate Apple, I just hate iTunes.
PS:@kartu: Yea, please do tell us what happen with anand and nVidia..
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