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Fbone · 12-02-2010, 09:29 PM

I read Mr Coker's blog post and came away confused.

First he applauds the retailers in having the expertise in book selling and pricing to best serve their customers. He even gave an example of a retailer promotion of 89c (originally 99c) and sales skyrocketed when other retailers matched esp Amazon. When the promotion ended sales dropped off a cliff. Sounds like the retailer and author did well.

Then he says that with author/publisher setting prices they will earn higher royalties. No more discounting. They will be able to value their work accordingly. And that this will be better for the author/publisher, retailer and customer.

So how will higher prices and fewer purchases help anyone?

12-02-2010, 09:29 PM	#19
Fbone Is that a sandwich? Posts: 8,298 Karma: 101697116 Join Date: Jun 2010 Device: Nook Glowlight Plus	I read Mr Coker's blog post and came away confused. First he applauds the retailers in having the expertise in book selling and pricing to best serve their customers. He even gave an example of a retailer promotion of 89c (originally 99c) and sales skyrocketed when other retailers matched esp Amazon. When the promotion ended sales dropped off a cliff. Sounds like the retailer and author did well. Then he says that with author/publisher setting prices they will earn higher royalties. No more discounting. They will be able to value their work accordingly. And that this will be better for the author/publisher, retailer and customer. So how will higher prices and fewer purchases help anyone?