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That comment from Bezos is contradicted by Amazon's actions. If their only concern is being able to innovate rapidly enough, why not license Kindle OS and AZW/TPZ formats to other hardware makers? I am sure generic hardware manufacturers in Asia would be happy to include support for it and customers would be happy with more choices in hardware.
On the other hand, why not support ePub format - Amazon supports several other formats so why not ePub? It can continue selling in AZW if it wants.
The only thing I can conclude from the lack of either action above is that the real intention of Amazon in using a proprietary format that it does not share with others is to lock in customers. It may be good for their business but it isn't good for customers.
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