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Originally Posted by viviena
(Before somebody jumps in to say that they can also sideload books from other vendors and can load their own MOBIs on the Kindle, etc., Amazon would still rather have people buying from their store. Not even the fact that it doesn't support EPUB, but rather that the Kindles don't support reading DRM-protected MOBIs also suggests to me this.)
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If you are like the masses out there who do not strip DRM or even know it can be done or even how to do it, then you are locked into Amazon for eBook with DRM. So for the average person, Amazon is locking you in on most eBooks.