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One of the things that always gets me when these "cost" discussions start is that publishers try to point out that the cost of ebooks isn't that much smaller--well, no, not if they keep doing things the way they always have done them. Not if they don't go for some innovation--or how about cutting some expenses? Like for a few books, go ebook only--go with a cheaper cover, cut some of the approval steps, but keep the copyediting and proofing and formatting?
Why not say, "With today's mechanisms, it is just as expensive. But we need new ways of doing things to make books cheaper, because there is huge demand for a less expensive product???"
Just a thought...
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