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Sony need to come out with a no frills PRS device priced at less than the Kindle. Or match the Kindle price and have wifi.
However something doesn't add up with Amazon.
Why would they be subsidising the cost of the units (or selling them with little or no markup) in order to benefit from product sales yet they have steered away from allowing other devices to use the Kindle format? Would it not make more sense for Amazon to firmware upgrade Kindles to support ePub and Kindle/mobi, or sell books in ePuib in the Kindle section of their store? Either that or the price of screens has dropped down drastically and Amazon are the first company to adjust pricing... Whatever it really is, it doesn't seem to add up with Amazon selling the Kindles so cheap.
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