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PDF is an international standard, so they'll be hard pressed to move away from it since everyone else will demand it. Personally, I think that whoever is making this recommendation is being paid (aka bribed) by a major software company (I can give you three guess who, but you'll probably get it on the first try) to get away from open source standards and towards someone's closed, vendor locked, proprietary standard so that they can rake in the bucks.
It happens a LOT. In fact, it's so common that it's scary. It happened to us at one company I worked at no less than seven times, and every single time it happened, we ended up forking out a big chunk of change for an otherwise inferior system.
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