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Old 12-01-2010, 02:26 PM   #141
DMcCunney
New York Editor
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Quote:
Originally Posted by ficbot View Post
The issue with discounts is not that ebook readers should be 'entitled' to it, per se. It's that paper books continue to get them. So the reader feels cheated when s/he sees an ebook listed at $20 and that's final, when meanwhile the paper book (which costs, even by the publisher's own admissions, 20% more to make) is on sale for $15 at the bricks and mortar store down the street.
Agreed. There's an awful lot of wishful thinking on the part of some publishers about how much they'll be able to charge for an ebook.

Ultimately, I think they'll be forced to rethink their expectations, and we'll see ebook pricing comparable to paper editions.

The question will be "comparable to which paper edition?" If the ebook is offered at the same time as the hardcover release, expect it to be priced comparably to the HC release. If you want it cheaper, expect to wait, like you do now if you buy PBs instead of HCs.
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Dennis
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