The issue with discounts is not that ebook readers should be 'entitled' to it, per se. It's that paper books continue to get them. So the reader feels cheated when s/he sees an ebook listed at $20 and that's final, when meanwhile the paper book (which costs, even by the publisher's own admissions, 20% more to make) is on sale for $15 at the bricks and mortar store down the street.
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