From the Los Angeles Times,
Pretty cool. I would really like to know how they created this magazine and how it will be reproduced each month. Does anyone know what company did this for Richard and what format this publication is in?
"Project magazine, Richard Branson's anticipated iPad-only publication, arrived in Apple's App Store today.
Branson's company, Virgin Group, described Project in a statement as "the first global magazine app for creative people about creative people."
In its premier issue, Project incorporates many of the same slick features seen in iPad versions of Wired and Sports Illustrated -- such as video and audio embedded into the articles, interactive graphics that change images at a touch command, and of course, interactive advertisements."