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Rise?? Good. Let the ebook revolution start is in earnest.
Frankly I'm getting tired of publishers or their defenders trying to justify ebook price = hardcover price by selling bull like "the production cost is miniscule." Do they seriously think we're going to believe that the "printing + binding + warehousing + distributing + returns + limited shelf space/life equals the cost of selling electronically?" Because that's pretty much the difference between print books and ebooks. The other costs including advance, editing, art et al are pretty much the same.
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