Quote:
Originally Posted by Purple Lady
If a retailer is offering me a 30% discount for any book in the store, then I feel entitled to that discount. I don't feel entitled to have everything discounted, just the ones that are offered to me and that I could get if the publisher didn't refuse to allow it. I don't feel entitled to any discount from the publisher, but I do feel entitled to buy at a discount if the retailer wants to sell it at a discount.
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The problem is, you
aren't entitled to the discount. It's an
option chosen by the retailer for competitive reasons, and the retailer is free to stop offering it at any time. If the retailer thinks they
can, they'd much rather sell at full retail price. They make more money that way.
The discount offered by the retailer comes out of the retailer's margin. The retailer is choosing to accept less profit on any individual sale in the hopes of generating more overall sales, and more sales of other things not discounted.
The publishers in this case aren't
not allowing discounts. They
are changing the terms on which they do business with retailers. The retailer can still offer a discount, but they have a lower margin to play with, and can't offer discounts as deep and make money.
The publishers are free to set the terms at which they'll sell to the retailer, and those terms may result in higher prices to you.
Quote:
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And I didn't buy a book recently specifically because of that, not because I couldn't afford it or didn't have time to read it.
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Like I said, you have the choice to
not to buy you don't like the price.
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Dennis