I've been wondering what is up with the 650 for a long time. The non-Sony Style stores in my area carry the 350 and 950 in very limited numbers, but I've never seen a 650 in the wild. I wonder if it because the K3 uses the same 6" Pearl screen whereas the 350 and 950 use 5" and 7" screens? With Sony trying to compete with Amazon for 6" screens I would assume Amazon would win the competition. If I were a supplier I would give preference to the huge quantity buyer who promotes their reader (Amazon) and thumb my nose at a mamby-pamby buyer like Sony who might have sold 1% as many units at best. I'll be very surprised if Sony stays in the reader market much longer. They just don't seem to care if they sell any readers or not!