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Originally Posted by Alisa
The review feature should help this. If you see a book by an author you don't know with unfavorable reviews, you probably won't bother.
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I don't know about the reviews for Kindle Editions specifically, but my experience with the review for other books at Amazon has not been good. Specifically, I'm surprised at the very large number of books with only positive reviews. Recently, I posted there a rather negative but dispassionate review of a book. Actually, it was a book that I had bought from Sony for my Reader but I thought it would be helpful to post the review on Amazon. A week later, I noticed that the review had disappeared. So I posted it again and two weeks later it was gone again and so I have posted it a third time. My assumption is that someone closely related to the book (e.g., author or publisher) has looked for the negative reviews of their product and clicked on the "Report this" link on the review which allows viewers to request that the review be deleted because it is offensive or distasteful. That experience has made me very wary of the reviews at Amazon.