Cover art is very important to me also. I absolutely hate it if one book in a series has an odd cover and doesn't match the others. I have never made my own covers (yet) but I do take the time to search the internet for a more appropriate cover for the book. Actually to be honest cover art has played a part in my choice of readers. I have the sony 505 which I bought when I first discovered ebooks and ereaders and I love it but I have always been bothered by the fact that my books cover art was not displayed to my satisfaction. Then I considered buying a nook because I was drawn to the little color screen that showed you the cover of your books, that was until I learned that it didn't display side loaded books in the same way. Now I am eagerly awaiting the arrival of my ipad which will display my books cover art the way I want them displayed.(Yes I know that cover art is not the most logical way to choose an ebook reader but thats just me).
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