Quote:
Originally Posted by ficbot
Via wikipedia: In marketing strategy, cannibalization refers to a reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.
So, if I would have bought the paper and now I am not and am buying the ebook instead, that is cannibalization. If there was no hope I would ever buy the hardback (indeed, I have never bought a hardback novel in my life, I would get from the library or read paperbacks) and now am buying a product instead of buying no product at all, that is an improvement, not a cannibalization
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Exactly, they've introduced a new product (ebook version). You previously would have bought a paper edition but now you have an alternate edition and you're not buying paper any more.
What you're talking about is individual consumer preference. You're correct, it's more important and really all that matters but it's separate from the cannibalization concept.