Quote:
Originally Posted by ficbot
It would only be cannibalizing the sale if I would have bought the paper in the absence of an ebook version. I would not have. I am buying anebook version instead of buying no version at all.
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On the contrary, that is precisely cannibalizing the sale. If both versions are available, you buy the ebook. If an ebook version isn't available, you don't buy. I'm guessing that at some point, the number of folks who only want the ebook edition will be great enough that it will no longer be feasible to produce a mass market paperback. MMPBs only make sense if produced in
volume. If you can't produce/sell in sufficient volume, it makes no sense to do it at all, because you'll lose money if you try.
As more people get devices that can display ebooks, dedicated or multi-purpose, and shift to reading on them, the market for the MMPB will decline. IF it declines enough, the MMPB will go away, replaced by a higher priced POD edition for those who insist on print.
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Dennis