Greetings. This site has just cost me £200 by helping me decide I needed a Sony PRS-505.
I went for B&H as recommended in this thread, ordered on Tuesday afternoon, followed their procedure and I am pleased to see it is out for delivery right now. That's less than 48 hours - stuff from within the UK normally takes at least that long!
UPS called me yesterday for customs clearance, which cost just over £40 including their £11 fee (a little high I thought - surely I've already just paid $40 for them to handle my parcel from the US to the UK).
A little disappointed I couldn't get the blue model, but then I think the silver surround probably matches the lightness of the display a lot better, so I'm sure it'll be good.
Pity I am at work today so I'll have to wait until this evening before "first play".