Quote:
Originally Posted by NVash
I think I see the point that the OP, leebase, was trying to make. If ten people are willing to buy the hardcovers of a book at $30 and five people say thats crazy and wait for the paperback then it seems they dont matter. Who cares what the paperback audience wants? The bottom line is those 10 people paid $30 for that hardcover. No need to drop the price there when many people are willing to pay that price. IMHO this practice is horribly obvious as well, look at the price of hardcovers. You may not be willing to pay that price but someone else is and thats who matters. Many people on here have said that they pay the hardcover price for ones they really like, they matter. Not the paperback crowd, not the ebook crowd.
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But if 10 people are willing to pay $30, 20 people are willing to pay $20, 40 people are willing to pay $15 and 100 people are willing to pay $10, who "matters" and what is the best price. Money made with an initial price of:
$30: $300
$20: $600 (30 people—since the 10 who'd $30 would obviously pay $20)
$15: $1050
$10: $1700
I'm not saying the book should be $10, but what everyone else is saying, that the most expensive price doesn't necessarily yield the best profit. Every step up in price will lose you some customers and the best price is that one that generates the best profit.
I have no problem with the current two-tiered pricing of an expensive hardback released first with a cheaper paperback released later. I just think ebook pricing should be the same price as the cheapest version of the pbook available new. If the only thing out is a $30 hardback I'm okay with a $30 ebook, although I wouldn't pay that. But when the company releases the $8 paperback, they should lower the ebook price as well.
This obvious scheme which has worked for years with pbooks maximizes profit, because it catches all the people willing to pay more to get the book when it is first released, but will yield a second surge of income when released in paperback from people willing to only pay less.
-Marcy