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Interesting fact. Paper books cost about the same now as they did fifteen to twenty years ago. I'd be surprised if they didn't go up eventually.
When I buy a book, I'm not simply paying for format - I'm paying for content and convenience. So while I'm not willing to pay hardcover prices for most ebooks, I am willing to pay $6-8 for one, same as I would a paperback. I'd rather pay less, but I think the entertainment I get from a novel is worth that much to me.
I buy based on what I think something is worth.
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