For me, an easel-style jacket (portrait orientation) is the most important consideration, so it can stand up when reading, perfect for the swipe gesture which requires no pressure (and thus NOT pushing the easel/nook back or over)
I used the Industriell Easel Cover from B&N with my original nook before switching to the M-Edge Platform Jacket, similar but better padded and including an optional light (kinda necessary for the e-ink one when reading in bed)
For the nook color I went with the Sullivan easel cover, landscape since I figured that it might be used quite a bit that way (but alas reading regular books in landscape is NOT supported (yet) as I found out) I saw the Industriell is now also available for the nook color as well, i might get that one. Choices from M-Edge are limited at this point.
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