Quote:
Originally Posted by Sil_liS
The publishers focus too much on the fact that ebook sales can cut into the pbook sales. They treat the two as separate, so they want to increase both prices in order to make the same profit from each as they would have had if there were only pbooks. They seem horrified by the thought of any bargain sale for ebooks, and they are spending too much on the wrong type of marketing because they don't understand how the internet works.
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The issue that publishers are dealing with is that ebook sales will cannibalize pbook sales. How many people are likely to get
both for the same book?
My feeling is that ebooks will eventually cannibalize the market for mass market paperbacks, and it may reach the point where a print edition of an MMPB title will be offered via Print On Demand at a
higher price than is the current norm, because not enough people will want the print edition to make a standard MMPB edition economic.
Meanwhile, if I'm a publisher, I'm going to want to maintain pricing, and price my ebook edition comparably to to my MMPB edition, and maintain that pricing when I'm no longer doing MMPB editions.
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Dennis