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Originally Posted by EricLandes
And all of that put together has half (or less) the volume Amazon has. Every measure I've seen puts the Amazon market share somewhere around 70-75%.
How, exactly has ePub "won" when that's the case? I grant you it's the better format, and it's the only one where I can buy in one shop and read on multiple devices (natively) without circumventing DRM.
There are four major formats, btw: Apple ePub, B&N ePub, Adobe ePub, and Amazon. The vast majority do not know how (or want to know how) to circumvent DRM.
That said, there's Amazon apps on every multi-function device out there, pretty much. Of course, you can't read your Amazon books on any other dedicated eReader, but someone investing in the Amazon ecosystem is going to buy a Kindle, anyway.
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ePub is usable in most dedicated readers. Most devices that the Kindle app works with also have program(s) to be able to read ePub. Overdrive library eBooks are mostly ePub. Most online eBook sellers sell ePub then any other format. In most of the world (outside the USA), ePub is the standard the publishers use.
You use the measure of available eBooks on Amazon vs others. Maybe there's more. But a lot of that is self-published dreck that is not worth reading even if free. Not all of the self-published eBooks on Amazon is dreck. But a lot of it is. A lot of that is public domain with lots of duplicates. A lot are Topaz and Topaz doesn't count.
But the amount of eBooks on Amazon is not an indicator that AZW has won the format war. Topaz format doesn't matter.
So when you look at the world as a whole, you will see that ePub has become the dominant format.