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Originally Posted by EricDP
I think we fully agree here. What we apparently don't agree on is where that sweet spot is. In my opinion, it's lower than what a lot of eBooks are currently priced at. Especially when the eBook is advertised as (for example) 30% off, but they are comparing to hardcover price and the paperback is actually quite a bit cheaper than the eBook. That makes me crazy and I don't buy on principle.
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I don't have a particular notion of what the "sweet spot" might be, save that I don't believe it will be as low as a lot of folks will like.
Quote:
Quote:
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Originally Posted by DMcCunney
If the market for a book is 50,000, and I can sell 50,000 copies priced at $10.00 each, what happens if I cut the price to $7.50 or $5.00? Do I magically conjure new readers out of nothing because of a lower price?
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Yes, that's the theory. Until you hit the magic price point...
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See my earlier comments about the maximum market for any particular book. There will be a maximum number of people who will want to read any particular title
at all. Lower pricing may convert "maybes" to "buyers". It will
not magically make people who
aren't interested
become interested.
As mentioned earlier, for example, I don't care
how cheap you price them: I'm not going to buy a Harlequin Romance. I'm not the market they target and have no interest in the genre. I'm sure there are books like that for you as well.
Pricing won't change our views on what we
want to read. It will only influence what we
buy of what we
do want to read.
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Dennis