We can only hope so. Depending on what you like to read, you might want to start looking at the (relatively few) publishers that sell/allow their books to be sold without DRM.
If you like science fiction and fantasy, Baen's
Webscriptions carries books not just from their own imprint, but others like Subterranean Press and Nightshade. Pricing is $6 each (less if you buy in bundles) and they openly allow you to download in whatever format you need that they support, all DRM-free. And they have an extensive Free Library which encourages you to download the first few books in a series to try out, in the hopes that you'll splurge on the rest of the series if you like them. Truly the best publisher/e-bookstore out there.
Fictionwise's MultiFormat selections are also a good choice. It's mostly backlist work by sf/fantasy/romance and some mystery authors, though there's the occasional bit of non-fiction and other stuff.
There's also lots of smaller press genre publishers/specialty e-bookstores who do likewise because licensing the DRM is expensive, and it's just cheaper and easier not to bother with it.
Oh, and if you like computer books, O'Reilly seems to insist that their books be sold without DRM. Plus if you buy directly from their website instead of another store, you get free access to all future updates and a copy of the book in each format they support, without ever having to rebuy. And they have sales and coupons and apparently you can get a discount if you already own a paper copy.
While currently it's mostly relatively fringe stuff that does this, if you want to support publishers and authors who do offer their works DRM-free, there's plenty of places to start.
But it really does help if you like sf/fantasy, romance, and tech books. Mainstream literary fiction readers, I'm afraid, are kind of screwed.