I think that a greater threat to the jetBooks will be the cheap 7" color media players
being sold as ebook readers. (Aluratek even has one they are selling.) Most of the
uninformed public will not be aware of the real impact there is between "8 hours of
book reading" with those compared to the ~25hrs for the "real" dedicated ereaders.
An example:
http://www.google.com/products/catal...d=0CD8Q8wIwBA#
Quite a lot of features to impress a buyer.
Luck;
Ken