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Old 11-27-2010, 12:18 PM   #34
DMcCunney
New York Editor
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Quote:
Originally Posted by DuskyRose View Post
Actually, you just might.
Please note that I defined the book's market as the total number of readers interested in reading that book.

I can see lower pricing getting readers who are interested but want other things more to take a flyer and get a book on their "maybe" list. I can't see lower pricing magically getting a lot more readers interested in the first place.

Giving them away free, for example, will not get me to get/read a Harlequin Romance - it's not a genre in which I have any interest, and I have too many unread books I want to read now, without jamming stuff I have no interest in into the queue.

Quote:
There is a price I'll pay for an ebook from an author I know I love, and a price I'll pay to take a chance on a new author or a new series. If the price is really low, I'll take more of a chance. Freebies on the first book of a series will also get me mighty interested. And if it holds up, and is enjoyable, then I'll have a price in mind I'll pay to read the rest of the series. And that will vary compared to how hooked I get on it.
Sure. Me, too. But there are limits to everything. There are a few authors I buy in hardcover. There are more I buy in PB or ebook. But I'm not going to have tiered pricing in my own purchase decisions. If I like the author well enough, I buy the book. (And a fair bit of what I buy/like is not part of a series, by authors who do things different enough between books that reading one is not a representative sample.)

Quote:
I belong to an online used book club where you can trade used books for the price of media mail. Because it's much cheaper than buying new books, and in a lot of cases buying used books from a used book store, many people build up credits and find they're trying new authors and new genres they wouldn't have though of trying before, because it's cost effective. They haven't lost much if they find the book they bought is only good for the trash can. Even then, they can trade it back into the site for another book, thus cutting their loss on it.

Everyone's price on taking a chance is different, but if it's low enough you might find a lot more people taking a chance on your low priced book.
See above. Once again, there is a limit to elasticity of demand. There are likely any number of books you aren't likely to buy at any price, because you simply have no interest in that kind of book. The same is true for any book: there will be a total number of readers who will read it, at any price. What no one has the magic spell for is knowing what that number is for any particular book and how to reach those readers.
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Dennis
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