The problem, as I see it......is that members are pretty fanatical about their respective devices.
It doesn't matter what cnet or anyone else says about the Sony, or Kobo, or what have you.
You couldn't get my K3 out of my cold dead hands. (see what I mean about fanatical?

)
Any other member with a different device would probably feel the same.
E-book readers aren't like cell phones, or mp3 players......we develop a real relationship with them.
Reviews on tech sites are often done by those who don't use the devices on a daily basis......and I often wonder if they aren't sometimes 'skewed'.
Buying a device based on reviews found on the web isn't always in the best interest of the customer.
But thats just my opinion.