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Wow, so we now see the next step in the fall of the big houses. Oddly, as some people have pointed out, this is the exact same steps the music industry took, causing the fall of seven of the ten biggest labels, with the remaining three mega record labels still barely clinging to life. This whole "big sellers only" thing is little more than the $50 glass of lemonade principle. They don't want to earn money the old fashioned way through quantity and diversification. They want it all...now. I blame some of that on the advertisers, as they've been pushing us to indulge in instant gratification. As you can see, it's already come back to haunt them by contaminating their own execs who are now making screwball decisions that will crush them in the end.
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