"That's what I was going to say, so well said. If 20% of the cost no longer exists than why are the books not 20% cheaper."
Quote:
Originally Posted by DMcCunney
Because pricing is always "what the market will bear". Manufacturers are always trying to cut costs, but they do that to improve their bottom line. They only cut prices if they think they have to, to be competitive and make sales.
Dennis
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Now, wait. First we are told the ebooks are not cheaper because they are really not that much cheaper to produce (not said by you necessarily). Then we are told the price is based on what the market will bear. So, if I get this straight, the publishers just pick a cost and then justify it in any manner whatsoever. They make up their excuses depending on the objection.
I can accept that trying to get a brand new publication might cost more - the traditional hardback book. But eventually there were the paperback version and that was a reduced price. But ebooks don't go through the devolution from handsome bound book to knuckle-dragging paperback. So we cannot expect a lower price down the line. Some posted about that nut (German/Austrian?) who raped his daughter and the hardbound was like $3 and the ebook $18.00. Yup, that makes sense.