Thread: Interesting article on book pricing and why it might rise
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Old 11-27-2010, 07:34 AM   #30
mr ploppy
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Quote:
Originally Posted by DMcCunney View Post



Pretend I'm the publisher issuing the book. I see the chance of selling the ebook at the same price as the paper edition, with the 15%-20% savings of not issuing a print edition flowing to my bottom line. If I believe I can successfully charge the same price as the paper edition and see comparable sales, tell me why I ought to lower it? (The fact that you will then buy it will not sway me. You're one reader. I'm concerned with tens or hundreds of thousands of readers.)

Dennis
Working in retail I can understand that. If there are any savings to be made, the money would be better off in my pocket than scattered among the pockets of my customers.

But with no secondary market for ebooks, there is a vast source of buyers ready to pay for books that the publishers are not currently getting any income from. I don't have any figures, but I would guess that there is a lot more people who buy second hand books than there is people who buy new ones.

Those people aren't going to rush out and buy £100+ ebook readers if all your ebooks are priced at new book levels. But those are the people that the publishers really need to be buying them now if they want to have any chance of surviving long term.
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