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"What, some 80% to 90% of the books published are not profitable?" Temple asked rhetorically.
To me that says it right there. We see posts over and over saying "How can the eBook cost as much or more than the paperbook when they don't have to print....." but that's the issue.
Nearly every book the Big 6 publishing machine churns out is designed to be unprofitable from the beginning. Pricing seems to be the hot button topic with them, but what they really need to scrutinize is profitability and why they can't turn a profit on a book that sells 10000 copies, when a smaller Publisher would not only turn a profit, they'd consider it a success.
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