Quote:
Originally Posted by DMcCunney
Lower prices boost sales, but there's always a "sweet spot" - cut prices too much, and you get less total revenue, because the existing audience is simply paying less for the book.
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I think we fully agree here. What we apparently don't agree on is where that sweet spot is. In my opinion, it's lower than what a lot of eBooks are currently priced at. Especially when the eBook is advertised as (for example) 30% off, but they are comparing to hardcover price and the paperback is actually quite a bit cheaper than the eBook. That makes me crazy and I don't buy on principle.
Quote:
Originally Posted by DMcCunney
If the market for a book is 50,000, and I can sell 50,000 copies priced at $10.00 each, what happens if I cut the price to $7.50 or $5.00? Do I magically conjure new readers out of nothing because of a lower price?
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Yes, that's the theory. Until you hit the magic price point...