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Originally Posted by FF2
That's what I was going to say, so well said. If 20% of the cost no longer exists than why are the books not 20% cheaper.
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Because pricing is always "what the market will bear". Manufacturers are always trying to cut costs, but they do that to improve their bottom line. They only cut prices if they think they
have to, to be competitive and make sales.
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And then as someone else mentioned I can go to Costco or elsewhere and get a discount - seems similar discounts should be available for ebooks.
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Why should they? CostCo sells physical goods. They buy in huge volume, and get lower prices from producers for doing so. They sell in huge volume, and make up in volume what they lose on lower prices per unit.
Ebooks aren't physical goods, and the economies of scale model doesn't apply.
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Dennis