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If it were the case that paperback sales didn't matter to publishers, they sure wouldn't be wasting their time and money printing paperbacks to sell.
The "don't matter" buyers you refer to are actually "2nd tier" buyers, and many of them have perfectly good reasons not to buy hardbacks, from cost to space issues. Publishers understand this, being the businesspeople they are, so they make a 2nd tier product, the PB or MMPB, to satisfy 2nd tier buyers; and paperbacks earn the publishers significant profits, because they are generally sold in greater per-unit volume than hardbacks.
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