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This is where ebooks might change publishers' perception of what is a good selling book - a high quality long term seller might be seen as a good business acquisition, a small initial cost of publication but they might earn the publisher a steady income for the next 20 years. No need to keep expensive stock on the shelf as it is just distribution of a file. The business model might be more like a software producer than the traditional publishing house. Some academic books are like this - they just keep selling a small steady number each year (and I think some of these are currently "print on demand" so they are already using a similar model).
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