Quote:
Originally Posted by greencat
I wouldn't mind betting there's a small niche of Prius obsessives out there who would read your book just to see how it how their favourite car fits into the story.
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I had an afficianado of antique Bowlus campers find a short story on my blog. One of the characters in the story lives in a 1936 Bowlus camper. This reader was quite excited to see the Bowlus reference, and even contributed a photograph from a recent Bowlus meetup for me to post in the comments on the story.
You can see it here:
"Nostalgia Part 2" comments
So, yeah, product placement can be a type of marketing. If unintentional sometimes.
-David