Quote:
Originally Posted by murraypaul
My point is that they aren't paying that price. They are paying discounted (sometimes heavily discounted) prices.
Physical books (unlike eBooks now) have prices set by retailers. The list price is not the price that is actually charged.
A physical book with a list of $20 will actually cost less than an eBook with a list price of $20, and probably less than one with a list price of $15.
So it hasn't been shown that there is this mass demand at $20. It has been shown that there is demand at the price people actually end up paying. You can't then translate that into demand at a fixed $20 with no discounts.
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Well, I do not know how it works in the US. But in Sweden people pay $20 or more for hardcovers. Finding a hardcover for under $20 is not common.