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Irrelevant to the point as to how many people are will to pay full price for hardbacks, if they are not actually paying full price.
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The point was that it is not relevant for the publisher that retailers discount. And it is the publishers income we are discussing in this thread.
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The point that has been made several times is:
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Is it REALLY so hard to understand that there IS a market for books over $20? That millions of such books are sold?
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What matters is that millions of people ARE willing to pay the premium price.
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But given that millions of books sell for more than $20 lets us know that the mass market price for new works is -- $20 or more.
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My point is that they
aren't paying that price. They are paying discounted (sometimes heavily discounted) prices.
Physical books (unlike eBooks now) have prices set by retailers. The list price is not the price that is actually charged.
A physical book with a list of $20 will actually cost less than an eBook with a list price of $20, and probably less than one with a list price of $15.
So it hasn't been shown that there is this mass demand at $20. It has been shown that there is demand at the price people
actually end up paying. You can't then translate that into demand at a fixed $20 with no discounts.