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Don't forget the distributors and booksellers who take the biggest percentage of the selling price. A distributor will ask for 60% of the selling price and will probably offer the bookseller 40%. The author is likely to get 10%, or 8% if the book has illustrations and the illustrator also gets paid.
Having been published by mainstream publishers, self-published in print, and now published in e-book form, I find the e-book route is my preferred method.
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