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Originally Posted by murraypaul
a) What about the evidence bit?
b) Of course a bestselling one will make more money. That is not the same as saying that in general publishers make more money on hardbacks than paperbacks. Which is what you said, after all.
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Well, boksellers claim it is their most important product:
http://www.booksinc.net/bestseller_price_wars
or
http://en.wikipedia.org/wiki/Bestseller :
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ot all publishers rely on, nor strive for, bestsellers, as the survival of small presses indicates. Large publishing houses, on the other hand, are like major record labels and film studios, and require consistent high returns to maintain their large overhead. Thus, the stakes are high. It is estimated that 200,000 new books are published each year in the U.S., and less than 1% achieve bestseller status.[7] Along the way, major players act as gatekeepers and enablers, including literary agents, editors, publishing houses, booksellers, and the media (particularly, publishers of book reviews and bestseller lists). In the U.S., the five major publishers—Random House, HarperCollins, Time Warner Publishing, Penguin USA, and Simon & Schuster—are responsible for about 80% of bestsellers;
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You:
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Irrelevant to the point as to how many people are will to pay full price for hardbacks, if they are not actually paying full price.
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The point was that it is not relevant for the publisher that retailers discount. And it is the publishers income we are discussing in this thread.