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Caveat Emptor is all well and good, assuming the emptor can take a look at the merchandise before buying it. I'm not sure that Amazon would authorize a refund based on the complaint 'this book is really lousy'. Nor would a 'real' bookstore, for that matter, but at least in Border's I can glance thru the book and even read a few pages before I decide to buy it.
If Amazon doesn't make the first chapter available on self-published books, it will be hard to imagine buying any of them.
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