Quote:
Originally Posted by murraypaul
And those people will spend (in combination) a large amount of money at cheaper photographers. In total, do you think mall photographers or art photographers make more money?
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Let me see if I can help you out. I am not denying there is a market for cheap books....and free books...and used books for cheap and free. It's just that no one is complaining much about cheap ebooks. So they are irrelevant to the discussion at hand.
There are $500 wedding photographers and friend-with-a-camera wedding photographers. Yep. Sure are. But the $10,000 wedding photographer couldn't care less that the $500 customer think his $10,000 price is outrageous. Not one bit. Couldn't care. Doesn't matter. They aren't his customer.
Thing is -- Amazon for a time, subsidized popular new release hard backs such that the $500 wedding customer was getting $10,000 weddings. They liked that very much. Who wouldn't? Well, the guy selling the $10,000 wedding.
So the publishers gave Amazon a choice. Either allow the publishers to set the prices (agency model) -- or wait to get ebooks to sell months AFTER the "new hard back price window". You know, just like paperbacks have ALWAYS been.
A very reasonable proposition. Amazon choose to give those publishers pricing control instead of having no ebooks to sell at any price while Apple would have them for sale at the price the publishers wanted -- still cheaper than hard backs but more than paperbacks.
And OH the whining and moaning and swearing of vengeance! Oh the travesty, the INJUSTICE. What injustice? These customers, by and large, were NEVER the new popular hard back book customer in the first place. So their views on new book prices mean NOTHING to the publishers.
For a time Amazon gave them a taste of the "good life" -- but that was just Amazon buying up market dominance. I know it hurts with the teat is taken away, but truly, you need suckle no more. Merely WAIT -- AS ALWAYS -- for the "no longer so in demand" pricing.
The publishers DO care about such folks. That's why they have had cheaper editions that come out LATER. Just like movies. The publisher will happily take your money THEN. THEN you will matter.
Lee