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dorino, by overpriced I assume you are comparing it to the Kindle wifi? That really did set a new standard for value, IMO. Sony appears to have responded with both the current price drop and a trade-in program. With the trade-in they are clearly targeting the early adopter market, those of us who bought a last-generation e-reader. The net cost is BELOW the Kindle wifi to us.
I'll agree it is very selective marketing and Sony is strange in lots of ways. I imagine they want to make a profit on the hardware, as their e-book store is likely losing to Amazon and B&N (just my opinion, no link to share yet).
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