The organization, the build and the touchscreen. I for one is so used to the touchscreen that I have not used my Kindle 2 in almost 11 months. Plus I love ePub devices because of page numbers (I know it does not mean anything but I read for pleasure and love that I know I have that many pages left to read in a book). I think it's habit because when I used to read paper book, the 1st thing I did was to go the back and see how many pages the book have.
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