Quote:
Originally Posted by SlowRain
No mention of Folgers was made. Good coffee doesn't cost anywhere near $10/cup for those who know about coffee pricing.
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It doesn't matter. Pricing is tied to what the market will pay -- NOT -- what something costs to make.
Books are not an exact analog to coffee. No one who wants to read a Stephen King novel will switch to a romance novel just because it's cheaper.
Folks will swear they won't pay more than xyz for a book until their favorite author puts out a book in their favorite series.
Again, speaking only of that set of people that will pay $20 and more for a book in the first place. The rest of the folks -- just don't matter. That's me in the "don't matter" pile, btw. The few hard back books I've ever been motivated to buy don't really matter. I'm a paper back book kinda guy.
How about water? How on earth does a bottle of water cost as much as a bottle of soda? But people BUY the stuff. Frankly, soda itself is absurdly expensive relative to the cost of the ingredients. They guy at the 7-Eleven could care less what _I_ think the cost of a bottle of water should be when he sells water all day long to people willing to pay the price he puts on it.
And I do buy the occasional bottle of water myself. I may not think it SHOULD cost what it does, but I'm thirsty and would rather have water than a soda.
Lee