* Touch Screen -- so easy to double-tap a word and bring up the dictionary
* EPUB support -- Kindle really locks you into the Amazon store. with EPUB support I can buy books anywhere and not have to strip DRM and convert them.
* Library books -- nothing better than free reads. Even if your local library doesn't support Overdrive, you can get a Philadelphia card for $15
* Comes in cool colors. When I had a Kindle 1, someone asked me if it was a Brother Label Maker!
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